It's Important to Get Your Value Proposition Right (I'm Looking at You, Walmart)

From the "History and Mission" webpage: is a lot like your neighborhood Walmart store. We feature a great selection of high-quality merchandise, friendly service and, of course, Every Day Low Prices. We also have another goal: to bring you the best shopping experience on the Internet. 

Did you spot the error? It's particularly egregious with the gratuitous capitalization.

Walmart intends to say that it offers low prices as a matter of course, but it fails to achieve that goal. It should be "everyday low prices," not "every day." (Alternatively, it could read "low prices every day.") "Everyday" is an adjective that means typical or routine. "Every" is an adjective and "day" is a noun, and that phrase means that something happens on each and every day of the week. 

Now, here's where it must get tricky for the writers at When I searched for, two sponsored ads appeared with these meta descriptions:

Example 1: We Offer Low Prices on Everything, Everyday. Come See for Yourself!"

Example 2: Today, we're still committed to bringing you great products at our Every Day Low Prices, whether you're shopping in your store or at

In example 1, Walmart wants to tell us that it offers low prices every day of the year. "Everyday" does not make sense in this context; it should be "Every Day." Example 2 is the same error as above.

A Google search of the site for the exact phrase "every day low prices" shows 415,000 hits. That's a lot of mistakes. Maybe when you buy in bulk, you make mistakes in bulk? Interestingly, even Google knew this was a bad construction and suggested that perhaps I meant "everyday low prices." When I followed Google's recommendation and searched for the correct phrase on, I got 39,300 hits. An error margin of 10 percent seems pretty significant to me. 

Now, I'm sure this mistake isn't hurting Walmart's business--after all, it is Walmart. I'm also sure that 90% of people haven't noticed this error. But to me, it seems silly that this corporate behemoth can't get its key value proposition correct every single time.

But for those who do notice, do errors like these make you wonder about Walmart's dedication to accuracy? Should it make you question the accuracy of claims and prices on (If you're not aware of pricing discrepancies at Walmart, you might want to do some research on its compliance with pricing law.)

For smaller companies, mistakes like these carry higher stakes. Similar errors might call a company's professionalism, accuracy, and integrity into question. Don't be like Walmart.