Our thoughts, learning, article curation, and other goings-on.

We missed Mean Girls Day (Wednesday, October 3), but coincidentally we were wearing pink with our army pants and flip flops and ate some cheese fries, so all was right with the world.

What wasn’t so fetch this week? Learning about the massive data breach at Facebook that started on September 16 and took the company 11 days to stop. We don’t yet know what, if anything, the hackers accessed or stole—or what personal information might be splashed around the web. The European Union’s top data regulator, the Irish Data Protection Commissioner, has already begun an investigation into the breach, which affected nearly 50 million accounts. The regulator is investigating whether the company implemented appropriate technical safeguards and other security measures under the General Data Protection Regulation (GDPR). Facebook could face fines under the GDPR that may run as high as $1.6 billion.

The test of the Presidential Alert system (formally called the Wireless Emergency Alert (WEA) system) was met with wide skepticism and some pretty funny late-night quips, regardless of which side of the aisle you’re on (Jimmy Kimmel: “I already get terrifying presidential alerts on my phone—they’re called the news. They come every day.” Three plaintiffs in New York have filed a lawsuit claiming that “the alerts violate their free speech and amount to an unconstitutional seizure of their devices.”

Legal Industry Happenings:

Law firms with outdated tech may face a host of problems (Big Law Business)
Where the Big Four accounting firms are headed next (Corporate Counsel)
How vulnerable is your law firm to a Facebook-like breach? (Legaltech News)

Tips To Improve Your Marketing:

How to get people to subscribe to your newsletter (HBR)
Why content curation can help you stay top of mind (BuzzSumo)
How to create a sign-up form that converts (HubSpot)

Need A Few Interesting Topics For A Cocktail Party?

Should you hand over your Fitbit data? (Washington Post)
How to stay productive throughout the day (Attorney at Work)
How much to tip your Uber driver (New York Times)

So, What Has Scribe Been Up To This Week?

Creating website content for an international affairs law firm
Learning about consumer products marketing strategies
Writing about native-format web archiving
Sponsoring a local high school mock trial team
Helping a lawyer strengthen her writing style

Drop us a line and let us know what you’re up to—we’d love to see how we can help!

Friday scribbles: October 5 this week at Scribe