Maximize the return on your content
Search engine optimization (SEO) requires two things: (1) creating content that search engines view as authoritative and credible, or content development, and (2) ensuring search engines can index and analyze your website properly, or technical SEO.
Content development for optimized web searches
We help businesses develop content that Google and other search engines rank highly, because it’s well-written, accurate, and relevant. Using leading industry tools, we research your audience’s search intent and audit your content to identify any gaps where you’re not meeting your audience’s needs. We then offer content designed to beat the pants off the other websites in the market, so your content rises to the top of the rankings.
We also optimize every piece of content that we deliver for search engines, using best practices, and look for opportunities to highlight thought leadership, creating opportunities for backlinks to your website from prominent websites to build your domain authority.
Technical search engine optimization (SEO)
Even if you write the greatest words in the history of the English lexicon, unless they’re on a website that’s optimized for search engines to understand, no one will see them—except maybe your mom. That’s why you need to complement your web copy with a website primed for Google’s algorithms.
Here’s what we analyze when we audit your website:
· Traffic-driving keywords
· Webpage traffic
· Duplicate tags
· Duplicate content
· Alt tags
· Other metadata issues
· Page speed
· User experience
· Structure (site map)
· Indexing issues
· Backlink health
Website and SEO audits
We start here to make sure that we identify all of your website’s problems before we start generating content to drive your audience.
We address the issues identified in our audit, ensuring your website’s architecture is primed to deliver your content to your audience and search engines.
We study how well your site performs against the competition and identify opportunities for growth.
Content strategy and content development
To rank, you need authoritative, relevant, and well-written content. We use our keyword research to pinpoint topics of interest to your target audience and terms likely to be valued by search engines, increasing your website’s authority.