content marketing for legal tech and law firms

Content marketing that converts

 

It’s not just about the traffic: your content needs not only to dazzle your audience but also convince them to connect and convert.

Our content goes deeper than the marshmallow fluff you’ll get from other providers because we use our years of industry expertise, amplified by a deep dive into your business and vertical, to come up with creative topics that resonate with your target audience—and with search engines.

Our clients have engaged us to write content that spans the entire buyer’s journey, from awareness to consideration and decision, including websites, blogs, articles, guest posts, eBooks, white papers, case studies, newsletters, and emails.

Our process for content marketing

DISCOVERY

Delivering the best content requires a deep understanding of your business and your goals. We’ll ask for a lot of information—consider us a sponge—that helps fuel our content engine. We’ll want to learn what you do, who you want to reach, and what you want to achieve with your content. The data we collect here drives the rest of the process.

RESEARCH

We do independent research on your industry and competitors, studying data from the market and your customers to learn more about how to position your content.

IDEATION

Using our discovery and research, we brainstorm ideas, refine them with you, and then create a content plan and calendar.

CREATION

For each idea, we prepare a content brief that guides our implementation, including copy, design, and social.

LAUNCH

Our content launch checklist ensures that we’ve created clean copy, optimized the piece for readers and search engines, and set up tracking so we can correctly attribute leads.

PROMOTION

We share the content over owned, earned, and paid channels to accelerate and extend your reach.

CONVERSION

We encourage visitors to enter your sales funnel by serving the right content at the right time, implementing calls to action, and remarketing

EVALUATION

We study our results and share analytics, ensuring continuous improvement throughout the content cycle.

By working together through this content process, we’ll deliver high-quality, informative content that builds trust and credibility and entices qualified prospects to become leads. 

 

The benefits of content marketing

Here’s a summary of the benefits to your business from including content marketing in your overall marketing strategy:

A powerful online presence

With the right content targeted to your audience, you’ll spur visits to your website, improve awareness and consideration of your brand, and drive conversions.

Thought leadership

Your audience will view your company as an industry leader and innovative thinker.

Establish an industry foothold

Content is the fodder for building brand advocacy, garnering social media shares, and attracting loyal followers.

Accelerate sales cycles

Aligning content with your buyers’ sales cycles ensures that you’ll move them through your sales funnel, transforming prospects into customers

Scribe delivers content, backed by a sound content marketing strategy, that delivers measurable business results: increasing your industry authority, raising your search engine rankings, and driving web traffic and conversions.

Our content fuels brand growth. Our results are measurable: our team of content strategists, copywriters, and editors will deliver on-point content, on time. Together, we’ll strengthen awareness of your brand and of your role in the marketplace.

And we go beyond writing: if you’ve written something yourself but it’s not quite working, or if you want another set of eyes to give your piece a hard review, we can provide comprehensive edits and suggestions for improvement.

Content that we create to optimize your web presence includes:

Blogs and articles

Grow your brand with high-quality, original content personalized to your audience and optimized for search engines

White papers and eBooks

Nurture and convert leads with content that highlights your thought leadership and acumen

Case studies

Showcase your expertise and validate the value of your services with social proof

Web copy

Drive traffic to your website with webpages and landing pages that speak to your audience’s pain points

Press releases

Earn more press mentions and attention for key announcements

Bios and award and ranking submissions

Put your best foot forward with profiles and submissions focused on your strengths