Our process for content marketing
Delivering the best content requires a deep understanding of your business and your goals. We’ll ask for a lot of information—consider us a sponge—that helps fuel our content engine. We’ll want to learn what you do, who you want to reach, and what you want to achieve with your content. The data we collect here drives the rest of the process.
We do independent research on your industry and competitors, studying data from the market and your customers to learn more about how to position your content.
Using our discovery and research, we brainstorm ideas, refine them with you, and then create a content plan and calendar.
For each idea, we prepare a content brief that guides our implementation, including copy, design, and social.
Our content launch checklist ensures that we’ve created clean copy, optimized the piece for readers and search engines, and set up tracking so we can correctly attribute leads.
We share the content over owned, earned, and paid channels to accelerate and extend your reach.
We encourage visitors to enter your sales funnel by serving the right content at the right time, implementing calls to action, and remarketing
We study our results and share analytics, ensuring continuous improvement throughout the content cycle.
By working together through this content process, we’ll deliver high-quality, informative content that builds trust and credibility and entices qualified prospects to become leads.
The benefits of content marketing
Here’s a summary of the benefits to your business from including content marketing in your overall marketing strategy:
A powerful online presence
With the right content targeted to your audience, you’ll spur visits to your website, improve awareness and consideration of your brand, and drive conversions.
Your audience will view your company as an industry leader and innovative thinker.
Establish an industry foothold
Content is the fodder for building brand advocacy, garnering social media shares, and attracting loyal followers.
Accelerate sales cycles
Aligning content with your buyers’ sales cycles ensures that you’ll move them through your sales funnel, transforming prospects into customers
Scribe delivers content, backed by a sound content marketing strategy, that delivers measurable business results: increasing your industry authority, raising your search engine rankings, and driving web traffic and conversions.
Content that we create to optimize your web presence includes:
Blogs and articles
Grow your brand with high-quality, original content personalized to your audience and optimized for search engines
White papers and eBooks
Nurture and convert leads with content that highlights your thought leadership and acumen
Showcase your expertise and validate the value of your services with social proof
Drive traffic to your website with webpages and landing pages that speak to your audience’s pain points
Earn more press mentions and attention for key announcements
Bios and award and ranking submissions
Put your best foot forward with profiles and submissions focused on your strengths