Scribe is a strategic content marketing firm based in Richmond, Virginia with an affiliate in London, England. We deliver digital marketing services including content creation, content strategy, inbound marketing, search engine optimization (SEO), and public relations.

We help professional B2B businesses, including legal technology companies, law firms, and HR-related businesses, create content that builds their brand and expands their reach. Over the last decade, we’ve written millions of words on behalf of some of the top brands in our core verticals.

Ten years in, we’ve dropped the “On Demand” from our name, signifying the fact that we aim to build strategic, long-lasting alliances with our clients and reflecting our commitment to ongoing excellence. We do our best work as partners, not outsiders.

 

Our approach and mission

Marketing shouldn’t be a cost center; it should be a revenue source. But many companies simply throw money at marketing campaigns without thinking through their strategy or goals.

We believe there’s a better way.

Our clients are legal technology innovators, law firms, respected corporations, and business pioneers. Together, we create memorable, shareable content—and a supporting strategy—that builds—and maintains—trust with our audience.

For more than a decade, we’ve led clients from a chaotic approach to content to a strategic, data-driven methodology that helps them access their audience. We have helped our clients deliver thought leadership, raise their profile, launch new products and services, and safeguard their reputations. In short, we’ve helped them rise above the noise so they can reach their marketing and business goals.

We work hard every day to deliver exceptional content that delights our customers and helps them reach their goals.

Kristin Walinski
Founder, CEO

Kristin is the owner and founder of Scribe, a content marketing consultancy that focuses on corporate and legal communications.
She is a member of The Sedona Conference Working Group 1 and was selected as a member of the team drafting The Sedona Conference Commentary on ESI Evidence & Admissibility. Her ghostwritten work has appeared in numerous leading periodicals, including Forbes, Corporate Counsel, Executive Counsel, and Metropolitan Corporate Counsel, and The Huffington Post among others. She also served as a Contributing Editor for a recent edition of Black’s Law Dictionary.

Legal Background

Before starting Scribe, Kristin served as in-house employment law counsel to a Fortune 200 corporation for five years. In this role, she managed employment litigation and arbitration relating to harassment, discrimination, and wage and hour law. She also drafted executive compensation contracts, oversaw legal issues relating to managing electronic discovery and working with third-party contractors, and supervised the company’s restructuring and immigration programs. She learned the ropes of employment law and electronic discovery as an associate with McGuireWoods LLP, where her practice focused on defending Title VII matters in federal courts across the country. Her work also included handling covenants not to compete and matters before the Occupational Safety and Health Administration and the Mine Safety and Health Administration.

Education

Kristin earned her law degree from the University of Pennsylvania, where she served as Editor-in-Chief of the Journal of Labor and Employment Law and taught legal writing. She earned a bachelor’s degree in English and history, with a concentration in American Studies, from the University of Virginia. She is a former adjunct faculty of the University of Richmond School of Law, where she taught legal writing courses for seven years.

Community Service and Awards

In 2004, Kristin was named to Style Weekly’s “Top 40 Under 40,” and in 2007, she received the Washington Metropolitan Association of Corporate Counsel’s Community Service Award. Currently, she sits on the board of the Podium Foundation, a nonprofit dedicated to improving the writing and communication skills of inner-city youth.

Personal

Born and raised in Richmond, Virginia, Kristin lives in a hundred-year-old house in the city’s Northside. If she’s not working, she’s running (and thinking about a fifth marathon), fighting weeds in her garden, watching her boyfriend’s children play field hockey and soccer, coaching championship high school mock trial teams, cheering for the Virginia Cavaliers, petting one of her five(!) cats, or volunteering with The Podium Foundation.

Steve Guarnieri
Vice President of Marketing

Steve’s path to Scribe includes broad experience in software development, IT solutions, healthcare, and professional services with roles in marketing, operations, business development, and programming.

In his previous role, Steve was part of the senior management for a group of five companies that was the global leader of mission critical software for kidney care providers. He was responsible for marketing including the development and launch of a new global brand.

Education

Steve started at Hampden Sydney College where he officially learned how to write through Hampden Sydney’s rigorous Rhetoric program. Steve finished his undergraduate degree at James Madison University with a Bachelor’s of Business Administration with a concentration in Finance. He is a self-taught computer programmer which came in handy while completing his degree at JMU.

Personal

Steve resides in the city of Richmond with his wife and 2 adult-like kids who are in high school (until 2021) and college. Besides family stuff, Steve currently keeps active with tennis and cycling (kinda) although he wishes he could still play soccer (damn knees!). He’ll just have to settle on watching his favorite soccer team, Arsenal. He still keeps his brain chugging with his old hobby of poker and his newer hobby of cooking.

Sandy Hausrath
Director of Content

Before joining Scribe, Sandy worked as a public defender in the City of Richmond for seven years, serving as both trial and appellate counsel.

 
Sandy previously worked as an environmental consultant in Charlottesville, Virginia, focusing on hazardous materials and their effects on human health. Additionally, she worked part-time as a group instructor at the Richmond SPCA, teaching classes in canine manners and dog agility.

Legal Background

From the trenches of general district court all the way to the Supreme Court of Virginia, including an en banc hearing before the full Court of Appeals, she never had a dull day. Prior to that, she cut her teeth on federal law as a clerk for the Honorable Henry E. Hudson, Judge of the United States District Court for the Eastern District of Virginia, where she worked on patent law disputes, criminal cases, and employment discrimination matters.

Education

Sandy attended law school at the University of Richmond, where of course she had to do a little bit of everything! She participated in practically every extracurricular activity available, serving as a manuscript editor for the Law Review, a member of the Moot Court Board, an admissions representative, a writer for the student newspaper, and the head teaching assistant for property and environmental law classes.

While in law school, she received an Outstanding Student Award from the National Association of Women Lawyers and was a finalist in the Virginia State Bar’s Oliver White Hill Law Student Pro Bono Award. She received a master’s degree from the University of Virginia after studying circadian rhythms in the Neuroscience Graduate Program and has a bachelor’s degree in biology with a chemistry minor from Virginia Tech.

Personal

What do barn management, neuroscience, artisan baking, Superfund site redevelopment, criminal defense law, dog training, and freelance writing have in common? Yeah, we don’t know either. But Sandy’s dabbled—or better—in all of these. Writing, unlike the career paths that preceded it, gives her an opportunity to explore as far and as wide as she wants.

Sandy drops off the grid for a couple of hours nearly every day to ride and train her recently retired racehorse, Seven. She’s blessed to live with two of the best dogs ever, Gillian and Westley, and their cat, Diesel.

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Excellence

Perfection may be the enemy of good, but “good enough” is just as surely the enemy of greatness. Your work isn’t merely “good enough”; your content shouldn’t be either. We strive to deliver the best possible work product within your project parameters.

Maximization

We proactively look for ways to optimize every opportunity, do things better, and make our clients look like rock stars. This isn’t a 9-to-5 for us; our radar is up all the time for new ideas, interesting developments, and clearer ways to explain difficult concepts.

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Humility

We know there is always more to learn, and we constantly seek to better ourselves. But you shouldn’t hear our voices when you read our content; you should hear your own. To that end, we listen more than we talk, and we seek to channel your unique gifts, not our own.

Optimism

We approach our work, and our clients, with positivity. We appreciate others’ ideas, work, and input, and we’re excited about the chance to help others. (We’re also animal lovers, so we’re inspired by the eternal optimism and joyfulness of our pets!)

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Thankfulness

We appreciate every opportunity to serve our clients and each other. We’re beyond lucky to get to do what we do, and we know it. We are grateful for our circumstances and for the work of our colleagues.

Responsibility

We take responsibility for our decisions and actions, and we do what is right for our company and our clients. We correct our mistakes, even if no one else would notice them.

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Trust

We trust that our teammates, and our clients, are doing their best work. We’d rather assume good intentions and be wrong than think the worst of anyone.

Transparency

We share our thoughts clearly and honestly. We keep the lines of communication open with our clients.

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Self-improvement

We have a growth mindset. We recognize that we can learn more and do better if we work hard, try new things, and fail forward. We do our best to avoid mistakes, but we’re not afraid of them—they’re opportunities to learn.  

Creativity

We do things differently. There’s a time to be in the box, a time to step outside it, and a time to kick the box to the curb (with the recycling, of course). Experimentation is a crucial mechanism for driving our breakthroughs.